The DACH Market and Google AdsThe DACH market, made up of Germany, Austria and Switzerland, is a thriving and dynamic region for companies looking to expand online. In...
Google Ads and Invalid Clicks They've always been there, they are there today and they will always be there. They may come from click farms (companies that click on...
ROAS and Google Ads… That unknown.You have often heard of return on investment, or ROI as we call it in business jargon. In the world of Google Ads (and in the PPC segment...
Competition: Salvation or Curse?It has always been there and always will be there... this is one factor you will never be able to change. Even if your product is new,...
Google Ads Experts = Business Experts?No, in the vast majority of cases, Google Ads experts, digital marketers, social media marketers, SEO experts, web agencies and all types...
Lead Nurturing.Poor sales team performance is synonymous with the lack of a lead nurturing strategy. Yes, almost always. It takes time, effort and money...
Google Ads and ChristmasDean, should we run Google Ads campaigns at Christmas? This is a question I get fairly frequently from clients, and the answer is always...
Word of MouthBut Dean, what does word of mouth have to do with Google Ads? Everything. Because I know perfectly well that every new customer I get for...
CLV… That Unknown.CLV... That Unknown Almost always, especially during our first meetings, people tell me about how much each project, each booking or each...