Google Ads for RestaurantsOne of my very first clients was a chain of pizzerias. 10 years later, I have advised and managed Google Ads accounts for all types of...
The Purchase DecisionThis is the key moment for any business. The moment when the user decides to buy. While there are potentially 100 different "buyer types"...
Meritocracy in Google AdsWhen I saw this scene before my eyes, I got out my mobile phone to take a photo right away, already knowing what the title of this blog...
Google Ads vs Meta AdsEternal battle or steadfast allies in sales generation? It depends. Needless to say, for a number of technical and performance reasons, I...
A day in the Life of a Google Ads ProfessionalToday I am writing a slightly different article, with fewer real examples, fewer screenshots of results and fewer % (this is a photo of...
Google Ads for Interior DesignersGoogle Ads has always been a great ally of the luxury segment (you can read the Luxury Google Ads article here) and is a fundamental...
Google Ads for the Entertainment, Recreation & Amusement SectorThese campaigns are very interesting and complex at the same time, because as we will see below, the targets are very different from one...
Google Ads for the Maritime IndustryGoogle Ads has always been a great ally of the luxury segment, whether cars, real estate, beauty, travel or, of course, the maritime...
Managing my Google Ads Account: Should I Hire Staff, a Freelancer or an Agency?This is a question I have dealt with on several occasions, and the answer is always the same: it depends. It depends on several factors,...