I am often asked why I have specialised so deeply in Google Ads and why I dedicate myself exclusively to this service.
The answer is very simple: I have not found any other paid Ads platform that even comes close to the results that Google Ads offers. And that's after doing years and years of testing on various platforms such as Facebook Ads before and Meta Ads after, Twitter Ads, LinkedIn Ads, etc.
It's true that Meta Ads can be very interesting at certain points in the conversion funnel for specific products and specific targets.
Twitter Ads has been improving over the years, and they have been making some major changes since the company changed ownership – we will see the first results in 2024/2025.
We have used LinkedIn Ads at specific times in scouting campaigns and for headhunters, an intriguing platform for the HR world.
Google Ads performs excellently in several areas and at several points in the conversion funnel.
I love concrete numbers and real percentages that help decision makers make concrete decisions.
Here is a small summary of the Google Data that we receive as Google Partners to refine and analyse our Google Ads strategy:
Consumers use many resources to determine what, when, and where to buy. But Google continues to be an important source for gathering the type of information needed to make purchase decisions.
When researching or gathering information for any purchase, 64% of consumers in surveyed markets say they regularly use Google Search as a source of information.
44% of consumers in surveyed markets say they go to Google for information on the reputation of a brand they are considering. This is significantly higher than those who say they go to social media or the brand or company's website.
33% of consumers in surveyed markets say they go to Google for the latest brand releases. This is significantly higher than those who say they go to social media or the brand or company's website.
Consumers in surveyed markets agree that Google connects them to diverse sources of information (75%). This is higher than social media (40%) and marketplaces (57%). 69% of consumers in surveyed markets agree that Google is a reliable source of information they use when researching or shopping for items.
The helpfulness of Search
Consumers are turning to Google for help at various stages in their purchase journeys, from their moment of inspiration through to their decision on where to make their purchase. This month, we looked at a few of the rising questions consumers have asked Google over the past few months.
It is clear why Google Ads is the most important paid Ads platform globally, always present at all stages of the user's buying process.
On to the next conversion!